Nike Global Communications
Monday, April 25, 2022
Highly confidential

1972–2022

We unlock performance benefits for all athletes*

NXT
FOOTWEAR

How we imagine, then create the world's most innovative and desirable footwear.

Who We Are
Who We Serve
What we do
our why
how we work
Who We Serve
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Who We Are

We bring together the power of digital with the latest in sport science research and the top engineering and manufacturing capabilities to create the future of sport.

We are the keepers of Nike’s footwear future.
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Who We Are

A team of more than 300 scientists, engineers, and creatives with a wide and deep range of experience in the following functions:
Function
DESCRIPTION
Action
Design
Product
Material
Development
Product
Cushioning
Engineering
Product
Machines
Textiles
Digital
FEA
Computational
Design
Research
NSRL
Insights
Valiant Labs
Testing
Athlete
Mechanical (Lab)
Digital Simulation
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Who We Serve

Elite Athlete
Everyday Athlete
City Athlete
Nike Global Communications
Monday, April 25, 2022
Highly confidential

What We Do

Create
The Future

Imagine new opportunities others can’t see

Serve
The Business

Support existing business franchises

Nike Global Communications
Monday, April 25, 2022
Highly confidential

What We Do

We create a wide range of new ideas to serve both athletes and the Nike business.
Concepts
Capabilities
Platforms
Enablers

What’s a Rich Text element?

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Nike Global Communications
Monday, April 25, 2022
Highly confidential

Our Why

We believe in the power of sport to make the world better. We want to bring as many people as possible into sport - and into Nike.

We want athletes to know that when they buy footwear from Nike, the products are going to work the way we say they will.
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Our Why

Make Athletes Better
Serve More Athletes
Make the World Better for Athletes
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Our Why

History
& Heritage
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Nike Global Communications
Monday, April 25, 2022
Highly confidential

1973

Bowerman/Waffle

1973

Back to the Future

2012

FlyEase

2017

Breaking2
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Our Why

$XX
Make Athletes Better
$XX
Serve More Athletes
$XX
Make the World Better for Athletes
Nike Global Communications
Monday, April 25, 2022
Highly confidential

How We Work

Culture

Bring to life how our culture is intentionally created differently from inline.

01

Data Driven Design Loop

02

We dream, and then invent new things that don’t currently exist.

Nike Global Communications
Monday, April 25, 2022
Highly confidential

How We Work

01

Data Driven
Design Loop

NSRL

Data

FPT

Athlete Insights

Dev

Build

Design

Interpret

FEA

Digital Test

M&M Lab

Mechanical Test
Nike Global Communications
Monday, April 25, 2022
Highly confidential

How We Work

02

We dream, and then invent new things that don’t currently exist.

Nike Global Communications
Monday, April 25, 2022
Highly confidential

How We Work

Along the way, we use a combination of these things to guide us
Nothing
Data
Protoyping
Digital Analysis
Mechanical Testing
Building
Athlete Voice
Something
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Case Study: How We Work

Update on our high level process, and how we vet and validate our ideas
Explore
Discovery
F10
Transition
Nike Global Communications
Monday, April 25, 2022
Highly confidential

Where Do Ideas Come From?

Business

Market

What questions
do we ask?

Why would an athlete care?
What benefit does this provide for Nike?

We choose not to act

We try, but the

Timing isn’t right
Business isnt ready
Capabilities are not mature
Nike Global Communications
Monday, April 25, 2022
Highly confidential

How to Work With Us

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